Concept Project Role: UX/UI Design, Visual Direction, Framer Development
Concept Project Role: UX/UI Design, Visual Direction, Framer Development
Background
Visionlia is positioned as a digital development agency that partners with businesses to shape brand strategy and deliver advanced digital solutions. The concept behind this project was to present Visionlia as a trusted, forward-thinking partner that blends creative vision with measurable outcomes.
The objective was to craft a web presence that reflects credibility, professionalism and modernity all while launching rapidly with Framer.
Background
Visionlia is positioned as a digital development agency that partners with businesses to shape brand strategy and deliver advanced digital solutions. The concept behind this project was to present Visionlia as a trusted, forward-thinking partner that blends creative vision with measurable outcomes.
The objective was to craft a web presence that reflects credibility, professionalism and modernity all while launching rapidly with Framer.
Background
Visionlia is positioned as a digital development agency that partners with businesses to shape brand strategy and deliver advanced digital solutions. The concept behind this project was to present Visionlia as a trusted, forward-thinking partner that blends creative vision with measurable outcomes.
The objective was to craft a web presence that reflects credibility, professionalism and modernity all while launching rapidly with Framer.
The Challenge
In the agency space many firms struggle to articulate the combination of creative vision and measurable results. For Visionlia the challenge was to present both elements in one fluid experience: the website had to express that this is a brand-led agency yet one that delivers business-outcome focused digital solutions.
The user journey needed to be smooth, the value proposition immediate, and the brand identity consistent across all touchpoints.
The Challenge
In the agency space many firms struggle to articulate the combination of creative vision and measurable results. For Visionlia the challenge was to present both elements in one fluid experience: the website had to express that this is a brand-led agency yet one that delivers business-outcome focused digital solutions.
The user journey needed to be smooth, the value proposition immediate, and the brand identity consistent across all touchpoints.
The Challenge
In the agency space many firms struggle to articulate the combination of creative vision and measurable results. For Visionlia the challenge was to present both elements in one fluid experience: the website had to express that this is a brand-led agency yet one that delivers business-outcome focused digital solutions.
The user journey needed to be smooth, the value proposition immediate, and the brand identity consistent across all touchpoints.
Goals
This concept project aimed to deliver a landing page that establishes expertise quickly, provides insight into the services offered and drives visitors to initiate contact.
It needed to reflect a high level of polish and trustworthiness, give a clear sense of partnership (“we work with you”), and enable the visitor to envision working with this agency. Performance, responsiveness and a strong visual signature were also essential.
Goals
This concept project aimed to deliver a landing page that establishes expertise quickly, provides insight into the services offered and drives visitors to initiate contact.
It needed to reflect a high level of polish and trustworthiness, give a clear sense of partnership (“we work with you”), and enable the visitor to envision working with this agency. Performance, responsiveness and a strong visual signature were also essential.
Goals
This concept project aimed to deliver a landing page that establishes expertise quickly, provides insight into the services offered and drives visitors to initiate contact.
It needed to reflect a high level of polish and trustworthiness, give a clear sense of partnership (“we work with you”), and enable the visitor to envision working with this agency. Performance, responsiveness and a strong visual signature were also essential.
Research & Insights
Analysis of competitor agency websites revealed that many focus either on visuals or outcomes rarely both. I found that visitors tend to decide within seconds whether an agency feels credible.
Therefore the hero needed to work hard. I also discovered that conveying numeric achievements (e.g., number of projects, years of experience) alongside narrative elements increases the perception of reliability. These insights guided the design of Visionlia’s messaging and layout.
Research & Insights
Analysis of competitor agency websites revealed that many focus either on visuals or outcomes rarely both. I found that visitors tend to decide within seconds whether an agency feels credible.
Therefore the hero needed to work hard. I also discovered that conveying numeric achievements (e.g., number of projects, years of experience) alongside narrative elements increases the perception of reliability. These insights guided the design of Visionlia’s messaging and layout.
Research & Insights
Analysis of competitor agency websites revealed that many focus either on visuals or outcomes rarely both. I found that visitors tend to decide within seconds whether an agency feels credible.
Therefore the hero needed to work hard. I also discovered that conveying numeric achievements (e.g., number of projects, years of experience) alongside narrative elements increases the perception of reliability. These insights guided the design of Visionlia’s messaging and layout.
Design Strategy
The visual identity was crafted to feel clean, modern and purposeful. Typography was selected to communicate confidence without feeling rigid. The color palette leaned neutral with accent tones to imply sophistication. The layout guides the visitor from hero to proof points to stories of work and finally to contact.
Visual elements such as project thumbnails provide a window into capabilities, while service descriptions are brief and pointed. Interaction design is subtle scroll-triggered transitions, hover effects and motion cues serve to elevate the experience rather than dominate it.
Design Strategy
The visual identity was crafted to feel clean, modern and purposeful. Typography was selected to communicate confidence without feeling rigid. The color palette leaned neutral with accent tones to imply sophistication. The layout guides the visitor from hero to proof points to stories of work and finally to contact.
Visual elements such as project thumbnails provide a window into capabilities, while service descriptions are brief and pointed. Interaction design is subtle scroll-triggered transitions, hover effects and motion cues serve to elevate the experience rather than dominate it.
Design Strategy
The visual identity was crafted to feel clean, modern and purposeful. Typography was selected to communicate confidence without feeling rigid. The color palette leaned neutral with accent tones to imply sophistication. The layout guides the visitor from hero to proof points to stories of work and finally to contact.
Visual elements such as project thumbnails provide a window into capabilities, while service descriptions are brief and pointed. Interaction design is subtle scroll-triggered transitions, hover effects and motion cues serve to elevate the experience rather than dominate it.
Framer Implementation
Built in Framer, the site uses a modular component system to ensure consistent style and ease of future updates. Responsive grids handle multiple breakpoints, while CMS collections support dynamic content such as “Projects” and “Testimonials”.
Images and assets are optimized for fast loading, animations are implemented with restraint and attention to performance. The end result is a website that is visually compelling, technically strong and flexible enough to grow with the brand.
Framer Implementation
Built in Framer, the site uses a modular component system to ensure consistent style and ease of future updates. Responsive grids handle multiple breakpoints, while CMS collections support dynamic content such as “Projects” and “Testimonials”.
Images and assets are optimized for fast loading, animations are implemented with restraint and attention to performance. The end result is a website that is visually compelling, technically strong and flexible enough to grow with the brand.
Framer Implementation
Built in Framer, the site uses a modular component system to ensure consistent style and ease of future updates. Responsive grids handle multiple breakpoints, while CMS collections support dynamic content such as “Projects” and “Testimonials”.
Images and assets are optimized for fast loading, animations are implemented with restraint and attention to performance. The end result is a website that is visually compelling, technically strong and flexible enough to grow with the brand.
Projected Outcomes
Though a concept, Visionlia was designed with real agency performance metrics in mind. The refined layout and clear value propositions are expected to yield higher engagement, reduced bounce rates and a greater number of inbound contact requests.
By combining creative direction with proven business outcomes, the site positions the agency to attract clients seeking both vision and delivery. The flexible build in Framer ensures that the website can evolve as the agency scales.
Projected Outcomes
Though a concept, Visionlia was designed with real agency performance metrics in mind. The refined layout and clear value propositions are expected to yield higher engagement, reduced bounce rates and a greater number of inbound contact requests.
By combining creative direction with proven business outcomes, the site positions the agency to attract clients seeking both vision and delivery. The flexible build in Framer ensures that the website can evolve as the agency scales.
Projected Outcomes
Though a concept, Visionlia was designed with real agency performance metrics in mind. The refined layout and clear value propositions are expected to yield higher engagement, reduced bounce rates and a greater number of inbound contact requests.
By combining creative direction with proven business outcomes, the site positions the agency to attract clients seeking both vision and delivery. The flexible build in Framer ensures that the website can evolve as the agency scales.
Conclusion
Visionlia demonstrates how discipline in design, clarity in messaging and thoughtful use of technology can create a compelling digital presence for a modern agency.
The project highlights my ability to translate a brand’s vision into an experience that balances aesthetics, credibility and conversion potential all delivered through Framer’s platform.
Conclusion
Visionlia demonstrates how discipline in design, clarity in messaging and thoughtful use of technology can create a compelling digital presence for a modern agency.
The project highlights my ability to translate a brand’s vision into an experience that balances aesthetics, credibility and conversion potential all delivered through Framer’s platform.
Conclusion
Visionlia demonstrates how discipline in design, clarity in messaging and thoughtful use of technology can create a compelling digital presence for a modern agency.
The project highlights my ability to translate a brand’s vision into an experience that balances aesthetics, credibility and conversion potential all delivered through Framer’s platform.
SandSketch
At SandSketch, we design and build modern, high-performing websites that combine strategy, design and motion to help brands stand out and connect online.
SandSketch
At SandSketch, we design and build modern, high-performing websites that combine strategy, design and motion to help brands stand out and connect online.
SandSketch
At SandSketch, we design and build modern, high-performing websites that combine strategy, design and motion to help brands stand out and connect online.